Citizens Bank: Set #AnExtraPlate this Holiday Season
Bank kicks off #GivingTuesday global giving event with social media program that empowers others.
To help some of the more than 49 million Americans who are food insecure, Citizens Bank is kicking off #GivingTuesday – Dec. 2 – with #AnExtraPlate, a social media campaign that will provide 100,000 meals to Americans who struggle to put food on their tables.
Simply set a plate, snap a photo of it, and tweet it out with #AnExtraPlate to @CitizensBank throughout the holiday season. Or on Facebook, share a photo to your timeline with #AnExtraPlate, tag Citizens Bank, and set the post as public. For every plate shared with the bank online, Citizens Bank will donate a meal to a local food bank, up to 100,000 meals.
“The holidays are a time of gathering together with family and friends, often enjoying a meal, but sadly, many aren’t able to participate in this time honored tradition,” said Joe Carelli, Citizens Bank New Hampshire president. “You may not be able to invite all those who are hungry to your holiday table, but you can help by setting an extra plate for them, and feeding them virtually by participating in #AnExtraPlate.”
Food insecurity is a problem in even this country’s wealthiest cities. For example, over 40,000 children and adults go without meals in Hillsborough County. There are nearly 26,000 food insecure citizens in Rockingham County, and over 14,000 in Merrimack County.
Citizens Bank has made a commitment to help those who struggle to put food on their tables in the communities where it does business. Through Citizens Helping Citizens Fight Hunger, Citizens Bank has provided more than 2.2 million meals in 2014 alone.
Giving Tuesday is a global day dedicated to giving back. On Tuesday, Dec. 2, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.
For more information about #AnExtraPlate, visit the bank’s YouTube channel.